The Prime100 brand was founded in 2014 with a goal to design and manufacture innovative, functional and targeted Australian pet food. They are an independent Australian owned pet food manufacturer based in Melbourne. We are leaders in the industry manufacturing functional diets designed by Australia’s leading Veterinary specialists and nutritionists.In 2019 Prime100 took on a whole new look and structure by purpose building a brand new manufacturing plant in Melbourne with all new specialized plant and equipment. We are a young, dynamic and invested team working together to introduce new, innovative and functional products to the Australian market to ensure both Veterinary professionals and consumers have true functional diets that can assist dogs and cats with low to acute food sensitivities. Prime100 is 100% Australian owned and our products are 100% Australian made.