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Prime100

What is prime100? 

Founded in 2014, they are a 100% Australian made and owned pet food manufacturing company based in Melbourne. Their goal is to design and manufacture innovative, functional and targeted Australian pet food. Prime100 supplies pet food to veterinary clinics and pet specialty stores throughout Australia - Check out their products. 

Prime100 is proud to work in partnership with veterinary specialists and scientists from leading Universities and dedicated facilities. Their collaboration with these industry experts ensures our diets continue to evolve with scientific research which meets the needs and standards of pets. Recent years have proven to be very exciting for the progression of Prime100. Partnering with industry specialists has allowed them to produce an extensive range of Single Protein Diets food and treats. These diets provide functional and therapeutic options for veterinary specialists to treat numerous indications. Their Recipes combine natural novel ingredients which work together to offer great taste and deliver significant health benefits.

 

 

What is in Prime100 ZeroG?  

Prime100 SPD™ ZeroG™ Chicken, Lentil & Turmeric: 

Adult is a specially formulated dry dog food with 80%+ of protein derived from Australian Chicken meat, with added herbs, vegetables, vitamins and minerals. 

Ingredients: Chicken meal, lentils, sweet potato, chick peas, tapioca starch, field peas, poultry oil, hydrolysed chicken liver, sunflower oil, linseed oil, fish oil, sugar beet pulp, essential vitamins and minerals (including chelated minerals), sodium hexametaphosphate, choline chloride, turmeric, fruit & vegetable extracts including blueberries, FOS, MOS, glucosamine, chondroitin, yucca.

 

Guaranteed analysis: Dry Matter Basis (DM)

Protein 33% (min) Fat 15% (min) Fibre 4% (max) Calcium 1% (min)

Phosphorus 0.8% (min) Ca:Phos ratio 1.0: 0.8 (min)

Omega-6 (including Linoleic Acid): 2.0% (min)

Omega-3 (including Linolenic Acid): 0.5% (min)

Moisture 10% (max) Metabolisable Energy: 400 kcal/100g as fed


Prime100 SPD™ ZeroG™ Kangaroo, Lentil & Turmeric: 

Senior Adult & Weight Management is a specially formulated dry dog food with 60%+ of protein derived from Kangaroo Meat, with added herbs, vegetables, vitamins and minerals.

Ingredients: Kangaroo meal, lentils, sweet potato, chick peas, tapioca starch, field peas, hydrolysed kangaroo liver, sunflower oil, linseed oil, fish oil, sugar beet pulp, essential vitamins and minerals (including chelated minerals), sodium hexametaphosphate, choline chloride, turmeric, green lipped mussel extract, fruit & vegetable extracts including blueberries, FOS, MOS, glucosamine, chondroitin, yucca.

 

Guaranteed analysis: Dry Matter Basis (DM)

Protein 25% (min) Fat 10% (min) Fibre 4% (max) Calcium 2% (min)

Phosphorus 1.8% (min)  Ca:P ratio 1.3: 1.0 (min)

Omega-6 (including Linoleic Acid): 2.0% (min)

Omega-3 (including Linolenic Acid): 0.2% (min)

Moisture 10% (max) Metabolisable Energy: 320 kcal/100g as fed

 

Prime100 SPD™ ZeroG™ Chicken, Lentil & Turmeric:

Puppy is a specially formulated dry dog food with 80%+ of protein derived from Australian Chicken meat, with added herbs, vegetables, vitamins and minerals.

Ingredients: Chicken meal, lentils, sweet potato, chick peas, tapioca starch, field peas, chicken oil, hydrolysed chicken liver, sunflower oil, linseed oil, fish oil, sugar beet pulp, sodium hexametaphosphate, choline chloride, essential vitamins and minerals (including chelated minerals), algal DHA, turmeric, fruit & vegetable extracts including blueberries, FOS, MOS, glucosamine, chondroitin, yucca, carnitine.

 

Guaranteed analysis: Dry Matter Basis (DM)

Protein 35% (min) Fat 16% (min) Fibre 4% (max) Calcium 1% (min)

Phosphorus 0.8% (min) Ca:Phos ratio 1.0: 0.8 (min) 

Omega-6 (including Linoleic Acid): 2.0% (min) 

Omega-3 (including Linolenic Acid): 0.5% (min) 

Moisture 10% (max) Metabolisable Energy: 410 kcal/100g as fed

 

All ZeroG™ products are completely natural, free of artificial food colouring, additives and preservatives.

 

 

What is a novel protein? 

A novel protein is simply a protein source your dog hasn't had before. This means, if your dog has never had chicken meat before, it would be considered a novel protein. This would be unlikely, as most commercial pet foods have chicken, unless your dog is still a puppy.  

 

A Novel Protein Diet

Novel protein diets are feeding a new protein source that hasn't been fed before.

Novel protein diets include ingredients, such as rabbit, venison, fish, duck, or kangaroo, on the theory that other pet foods rarely use these ingredients, so previous exposure is not likely. 

 

 

What is SPD? 

Single Protein Diets are used to help reduce allergies. Food allergies are one of the itchiest conditions known to dogs and while true food allergies are on the rise in our pets, they can be managed with diet alone. Leaders in pet nutrition recommend Single Protein Diets and Limited Ingredient Diets to help eliminate potential allergens. 

The most common canine food allergens include; 

  • Chicken
  • Beef
  • Dairy
  • Egg

Surprisingly, dogs aren’t naturally allergic to these items. It’s just that these are the ingredients most commonly found in many dog food recipes.

What are the benefits of SPD Chicken?

Prime100 ZeroG Chicken is highly palatable, well-balanced with significant health benefits including; 

  • Diabetes: ZeroG ingredients such as sweet potato and chick peas are low GI and provide an effective, sustained supply of glucose allowing insulin to be more effective in controlling blood glucose levels.
  • Food Aversion: ZeroG is an effective diet for dogs with food aversions as it contains palatable novel ingredients and zero grains.
  • Dermatitis: ZeroG, with Omega-6 and Omega-3 essential fatty acids, assists dogs with dermatitis.
  • IBD: ZeroG prebiotics, in the form of FOS and MOS, assist in feeding good bacteria, limiting space for irritating bacteria.
  • Pregnant or lactating bitches: ZeroG is an excellent diet for pregnant and lactating bitches. ZeroG contains highly digestible protein and energy together with trace minerals such as iron, iodine and selenium, essential for late pregnancy and lactation.
  • Joint Health: ZeroG has a high percentage of chicken meal, providing a valuable source of Glucosamine which can assist in building joints and providing general joint health.

 

 

What are the benefits of SPD kangaroo?

Prime100 ZeroG Kangaroo has all the same wonderful qualities as chicken, however, it is designed to help with weight management. ZeroG Kangaroo, a high protein, low fat alternative protein that can assist in reducing the weight of obese dogs, when fed the appropriate amount as per the feeding guide or veterinary recommendation.

 

 

What is Sodium hexametaphosphate? 

Sodium hexametaphosphate (SHMP) is simply salt. As a dog food additive, SHMP is used as an active ingredient like toothpaste to prevent staining and tartar buildup. Studies show that SHMP is an effective means of reducing calculus formation in dogs.

 

 

Why should I feed my dogs Prime100?

The real question is why shouldn’t you buy Prime100! Completely Natural, Free of Artificial Food Colouring, Additives and Preservatives; 

  • Zero Grain for easy digestion; no wheat, corn, rice, or barley
  • Zero Gluten for sensitive stomachs and dogs allergic or sensitive to gluten protein in wheat or corn-based diets
  • Zero GMO all-natural foods with no use of DNA technology
  • SPD™ Prime100 Single Protein Diet contains only ONE MEAT protein
  • Low GI in sweet potato and lentils: for steady, sustained release of energy
  • 60-80%+ of Protein depending on the protein, the remainder from vegetables and pulses. 
  • Balanced Fibre blend of soluble and insoluble fibre for gut function and easy passing of stools
  • Chondroitin for joint and cartilage support
  • Glucosamine for cartilage and joint repair
  • Balanced Omega 6 & 3 Essential Fatty Acids with EPA and DHA EFAs for healthy skin and shiny coat
  • Balanced Calcium for controlled bone growth development. L-Carnitine for fat metabolism and mitochondrial efficiency
  • Boosted with Chelated Trace Minerals for high availability of trace elements especially zinc for bone strength, muscle development and healthy skin
  • Supplemental Selenium for reproduction, antioxidants, and brain function
  • Supplemental Iodine for metabolic control and neurological development
  • Fruit & Vegetables add fibre, antioxidants and vitamins for well-being
  • Turmeric for anti-inflammatory functions
  • Sodium hexametaphosphate for tartar reduction
  • Kibble size and density for dental support. Easy to chew for puppies: ZeroG for Puppies has been made with smaller kibble size for small mouths to chew. Kibble can also be soaked in warm water if desired.

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